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Email Marketing


The best thing about email marketing is that it is one of the simplest and cost effective ways to market your business.


Just think about it. Most people are on the email and use it every day so you can reach a lot of people in a very short time and for the fraction of the cost of any other marketing method.
Once set up, it just takes a click to send an email to hundreds of current or potential customers promoting your specific good or service.
But of course like anything, it has to be carefully planned.


You need to know what your business objectives are so you can track the effectiveness of the campaign and be able to evaluate it to help with future email marketing campaigns.


You need to know who your target audience is and then build up an email data base. It is not a good idea to buy email lists as your email could just end up in the spam file and be deleted.


And obviously a lot of thought and planning needs to go into the actual email you send out.


Is it striking? What does it offer the reader?


It can be a good idea to employ a professional to help you develop an email marketing campaign. It is not as simple as just sending out an email.


To be effective and to work for your business it needs to look professional, be well written and have elements that help attract customers to your business.


To start, you need an email customer list. The best way to start building your email list, is to ask all your existing clients and contacts if you can have their email address and then ask if you can contact them from time to time via email with a newsletter or special offers or announcements.
You can use a newsletter template from any number of specialist email marketing companies and begin your email marketing campaign straight away.
Once you have written the email, all you need to do is replace the text in the templates with your own marketing information and send to your chosen email list - it is that easy. What a great way to reach a large group of people quickly.


So what would you email out to them?

Well, if you have just launched your website you can let people know about it and urge them to check it out.
This can lead to more business.

The email can have links back to your website so people can find out more information at a click.
You can let people know of special offers coming up that may be of interest to them. Or maybe you are having a sale that you want to let them know about.

Linking your website to the email also allows people to have a look around your site and see what else you have to offer.