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Search Engine Optimisation


If you are serious about online marketing for your business, then you need to know about SEO...or Search Engine Optimisation.


SEO is the art of ensuring your website will be found quickly by major search engines like Google and Yahoo.

So when a person uses a search engine to find goods or services on the Internet, your website will show up in their top search results.


And to make your website work for you it needs to be seen by as many potential customers as possible.


How does SEO work?

SEO is a way of building, designing and writing your website so that it ranks highly by major search engines.

Google and Yahoo find websites using key words, so your website can be optimised using keyword rich text.

For example if you are a plumbing business in Gosford, the keywords would be plumber and Gosford.


When these are typed into Google Search, your website, if well designed and well written, should be among the top listings.


Search engines rank websites based on a large number of factors including content and keyword phrases within the website and quality incoming links.


So the more websites that link to your website, the higher its value and the better its ranking.


Why have SEO?

If you want your website to work for your business then SEO is critical to getting a good ranking so that more potential customers see your website.


SEO is essential for the success of any business as it ensures a high ranking for the keyword phrases that can help produce the greatest profit for you.


Please be aware that it is impossible to guarantee your website a specific position on any search engine at any time. If a company is offering you this, check the keywords they are using. They are probably words that are never put into search engines. And what is the point of that?


Fo more information about our SEO services, click here.