Website design articles
Social media like Facebook, Twitter, Youtube and blogging (and many others) are the new communication tools of the day.
And social media is changing the way businesses and customers interact - creating entire new marketing opportunities.
To turn your back on social media would be to deny the full potential of your business.
Search Engine Marketing
Every day more and more Australians are using the Internet to find goods and services.
So how do you lead people to your business website?
Well there are several factors in successful online marketing.
One of the most important components is Search Engine Optimisation (SEO).
However SEO work can take 6-9 months to take full effect.
This is where Search Engine Marketing (SEM) comes into play.
So, what is online marketing?
This is the umbrella term used for marketing your business on the Internet.
Online marketing uses a range of techniques to raise your profile, build your brand and advertise your business on the Net.
It starts with your website but also includes SEO (Search Engine Optimisation), social media and email marketing.
Search Engine Optimisation
If you are serious about online marketing for your business, then you need to know about SEO...or Search Engine Optimisation.
SEO is the art of ensuring your website will be found quickly by major search engines like Google and Yahoo.
So when a person uses a search engine to find goods or services on the Internet, your website will show up in their top search results.
The best thing about email marketing is that it is one of the simplest and cost effective ways to market your business.
Just think about it. Most people are on the email and use it every day so you can reach a lot of people in a very short time and for the fraction of the cost of any other marketing method.
Good Websites - what to look for
The benefits of good website design are best summed up in the following quote:
“If you have a business, you should have a Website. Period. No question. Without a doubt. Here’s the exception to my rule: It’s actually better to have no Website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!””
Tim Knox - founder of four highly successful US technology companies.
It all starts with a logo
An effective logo embodies what your business is about and more critically gives it the credibility needed to attract customers.
It is a symbol that reflects and identifies your company or business and gives it that professionalism needed to survive in the tough world of business.
It is a way of branding your business so it can be easily identified, and more importantly remembered.